Ch.13.1 key terms created by: Blake Bonesteel

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Across
  1. 3. consists of four basic marketing strategies: product, place, price, and promotion, collectively known as the four Ps
  2. 6. the building and maintaining of relationships with a company's customers.
  3. 7. involves one ore more intermediaries.
  4. 8. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
Down
  1. 1. occurs when goods or services are sold from the producer directly to the customer.
  2. 2. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
  3. 4. a pathway to direct products to consumers.
  4. 5. a group of customers who share common wants and needs