CH4 Vocab: Market Research

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Across
  1. 3. A _______ group is an in-depth interview with a group of target customers who provide valuable ideas on products or services.
  2. 6. Information collected for the very first time to fit a specific purpose is called __________ data.
  3. 8. Customer _________ management (CRM) refers to a company's efforts to understand customers as individuals instead of as part of a group.
  4. 10. __________ data are found in already-published sources.
  5. 13. Data that help you determine where your potential customers live and how far they will travel to do business with you are called ___________ data.
  6. 14. Identifying and examining the characteristics of a competing form is called __________ analysis.
  7. 15. Data that help you determine how often potential customers use a particular service are called use-based ________.
  8. 16. A list of questions you would like to ask your customers to find out demographic and psychographic information.
Down
  1. 1. Data that describe a group of people in terms of age, marital status, family size, ethnicity, gender, profession, education, and income.
  2. 2. A market __________ is a group of customers within a large market who share common characteristics.
  3. 4. _________ media marketing is a form of Internet marketing that utilizes social networking to help a company increase exposure and reach more customers.
  4. 5. A business that makes most of its money selling the same or similar products or services the same market as other businesses is ________ competition.
  5. 6. Data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits.
  6. 7. A customer ___________ is a description of the characteristics of the person or company that is likely to purchase a product or service.
  7. 9. A business that makes only a small amount of money selling the same or similar products and services to the same market as other businesses is _________ competition.
  8. 11. Market ________ is a system for collecting, recording, and analyzing information about customers, competitors, products, and services.
  9. 12. The ________ market includes the individuals or companies that are interested in a particular product or service and are willing and able to pay for it.