Ch.7 Marketing

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Across
  1. 2. market segmentation
  2. 4. product usage
  3. 6. benefit segmentation
  4. 7. indirect competition
  5. 8. direct competition
  6. 9. geographic segmentation
  7. 12. position strategy
  8. 13. market position
  9. 14. mass marketing
  10. 15. market potential
Down
  1. 1. market opportunity
  2. 3. nonprice competition
  3. 4. price competition
  4. 5. market intelligence
  5. 10. consumer perceptions
  6. 11. trade show
  7. 14. market share