Channel It!

5. Channels of distribution that involve the use of intermediaries
9. Channel used to reach large retailers; producer maintains selling responsibilities
11. Intermediary that functions much the same as wholesalers do for consumer goods
12. Path a good or service takes from producer to consumer or industrial user
17. Business that buys goods/materials/services used to make other goods or in the operation of the business
18. Channel used to reach large retailers; producer gives up selling responsibilities
20. Industrial goods channel used for items with low unit prices; producer gives up selling responsibilities

1. Channel used to reach small retailers; producer gives up selling responsibilities
2. Items that will be used by ultimate consumers
3. Most common channel for consumer goods
4. Business that purchases goods and sells them to consumers
6. Business or person who helps move goods and services from the producer to the consumer
7. Business that purchases goods and sells them to retailers
8. Most common route for industrial goods
10. Path straight from producer to consumer or industrial user
13. Items that will be consumed by the industrial user
14. Person who uses goods and services
15. Industrial goods channel used for items with high unit prices; producer gives up selling responsibilities
16. Grower provider or manufacturer of goods or services
19. Intermediary that assists in the sale of goods and services from producer to wholesaler