Channel Management

123456789101112131415161718192021222324252627282930313233343536
Across
  1. 1. Distributing a product through many different channels
  2. 3. Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
  3. 4. A financial penalty a middleman assesses to a producer for a variety of issues, such as receiving damaged merchandise
  4. 5. A type of channel conflict that occurs between channel members at the same level (e.g., two retailers)
  5. 7. Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services
  6. 8. Store or other locations where products are sold to the final consumer
  7. 10. A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user
  8. 14. The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern that affects a market
  9. 18. Businesses or individuals who assist in moving goods and services from the producer to the consumer
  10. 20. Ensuring that a product is available to the target market without overdistributing the product
  11. 21. All the marketing-related data available from inside and outside the business
  12. 24. A distribution pattern in which a producer sells a product through a limited number of middlemen in a geographic area
  13. 26. The people who make or provide goods and services
  14. 27. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
  15. 31. A distribution pattern in which a producer sells a product through every available wholesaler and retailer in a geographic area where consumers might look for it
  16. 32. Businesses that buy consumer goods or services and sell them to ultimate consumers
  17. 33. The level of market exposure a certain distribution pattern achieves (refers to intensive, selective, and exclusive patterns)
  18. 35. A distribution pattern in which a producer sells a product through just one middleman in a geographic area
  19. 36. Intermediaries who help move goods between producers and retailers by buying goods from producers and selling them to retailers
Down
  1. 2. A channel of distribution in which goods and services move from the producer to the channel members and then to consumers or industrial users
  2. 6. The act of moving anything from one place to another or the method by which it is moved (e.g., rail carriers, motor carriers, water carriers, pipelines, and air carriers)
  3. 9. A business that buys materials, services, or goods which will be used to make other goods or which will be used in the operation of the company
  4. 11. People who personally use a good or service to satisfy their own wants; also known as final consumers
  5. 12. Marketing element referring to what goods, services, or ideas a business will offer its customers
  6. 13. Processes by which marketers ensure that products are distributed to customers efficiently and effectively
  7. 15. The amount of satisfaction a good or service will provide a customer
  8. 16. An individual who purchases goods and services for their own personal use; also known as an ultimate consumer
  9. 17. The possibility of loss or failure
  10. 19. A marketing function that determines the need for and availability of financial resources to aid in marketing activities
  11. 22. A type of channel conflict that occurs between channel members at different levels within the same channel
  12. 23. Distributing a product through two different channels
  13. 25. Financial penalties or fines
  14. 28. The particular group of customers a business seeks to attract
  15. 29. The total number of channel members in a channel of distribution
  16. 30. The buying and selling of goods using computers
  17. 34. A reward that motivates a channel member to achieve a specific goal