Channel of distribution
Across
- 3. The "end-user"; the person who ultimately buys and uses the product for themselves.
- 4. Distribution. A setup where a product has to pass through one or more middlemen before reaching the customer.
- 6. A middleman that buys products in massive quantities from producers and sells them in smaller batches to shops or other businesses.
- 7. The final business in the chain that sells products directly to the individual customer.
Down
- 1. A general term for any "middleman" business—like a wholesaler, retailer, or agent—that helps move goods along the channel.
- 2. The starting point of the chain; the company or person that actually grows, creates, or manufactures the goods.
- 5. of Distribution. The specific path a product travels, including all the stops and businesses it hits, before it reaches the person who actually uses it.