Chap. 7.1-What is Market Research

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Across
  1. 1. _____________ is a group of consumers or businesses in a particular market with at least one thing in common.
  2. 3. Basing market segments on where consumers live or where businesses are located
  3. 6. With 11 across, detailed description of a market's characteristics
  4. 7. Psychological characteristics of consumers, such as opinions and personality
  5. 9. New research info collected for a particular purpose (2 words)
  6. 11. Business ____________________ refers to any social, economic, or political factor that could impact a business.
  7. 12. Capacity maximum number of companies an industry can support based on its potential customer base (2 words)
  8. 13. What each "B" in B2B stands for
Down
  1. 2. limited number of customers who are most likely to buy a product or service (2 words)
  2. 4. With 1 across, detailed description of a market's characteristics
  3. 5. Objective social and economic facts about people.
  4. 8. Type of company that sells names and addresses for mailings (2 words)
  5. 10. small number of people brought together to give feedback on a product or service (2 words)
  6. 12. what the "C" in B2C stands for