chapter 1

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Across
  1. 4. building strong customers relationship
  2. 5. , high quality (concepts)
  3. 7. , high quantity (concepts)
  4. 9. create value for customer
  5. 10. buying power
  6. 11. culture shaped
Down
  1. 1. goods or services
  2. 2. coupon
  3. 3. willing to pay
  4. 5. storage
  5. 6. Social needs
  6. 8. Physical needs
  7. 12. intangible goods