Chapter 1

2. percentage of total sales in an industry or market that a particular company holds
3. Refers to the aspects of making, selling, and providing products in exchange for money
5. products, promotions, price, place
8. the branch of knowledge concerned with the production, consumption, and transfer of wealth
10. is the process of examining an industries buyer
11. when a buisness is targeting a certain group of people when selling a product
12. is the process or technique of promoting and selling
13. a tangible item that is produced and sold to consumers

1. method of selling that involves analyzing customer wants and needs and aiming to fulfill them better than competitors
4. goods and services a business produces to satisfy customer wants or needs
6. a formulated thought or opinion. it is important to differentiate goods, services, and ideas because each offers unique marketing opportunities
7. action of helping or doing something
9. channel management, marketing information management, marketing planning, pricing, product and service management, promotion, selling