Chapter 1 Marketing

4. a unique representative symbol or image
6. potential customers who are positioned to act on marketing invitations and become customers
7. the reason for the company to be in business; it’s what the company wants to achieve or provide
9. an overall and coordinated approach for connecting an audience with a product or service that will meet that audience’s need
10. the exchange of an offered product or service for a buyer’s payment
14. the group of people most likely to purchase a product and to whom you should focus your marketing efforts
16. a plan for carrying out and achieving established marketing goals
19. the promotion of a geographic place
21. potential customers who show interest in a product or service

1. the act of generating interest in a brand, product, or service; one of the 4 Ps of marketing
2. where a product is available for customer access; one of the 4 Ps of marketing
3. outreach with the purpose of accomplishing a determined goal and that has a larger scope than and goes beyond one-time communication
5. wording of why the company is in business, of what the company strives to accomplish
8. the overall image and feeling of a company and its products and/or services communicated through design elements and tone of messaging
11. how much customers are charged for a product or service; one of the 4 Ps of marketing
12. elements that are widely recognized as core components of marketing; refers to the 4 Ps of marketing
13. the “what” that is being marketed, including services and physical products; one of the 4 Ps of marketing
15. an invitation to a consumer to do something
16. the presentation of information from a company to the public
17. statements of support from those with knowledge and experience
18. a mode of promotional outreach that informs consumers about a brand, product, and/or service and that often communicates information about sales
20. those who actively and publicly promote a company, brand, product, and/or service