Chapter 1 Review

12345678910111213141516171819202122232425
Across
  1. 1. also called merchandise, the physical goods that are bought and sold
  2. 5. this influences customers to buy because of ads they have seen - external _______ cues
  3. 9. this type of customer returns to the store again and again because of good experiences
  4. 10. buys large amounts of product directly from manufacturer for sale to retailer
  5. 13. a person who buys into an established retailer to own part of the business
  6. 14. the interconnected system of approaches for meeting the goal of retailing is a retail _________
  7. 15. the overall impression a company wants to give customers
  8. 16. person buying the service or product
  9. 17. the unique way the company interacts with customers and employees is the company _______
  10. 18. this influences customers to buy because of other people they see using the product/ service - external ____ cues
  11. 19. a business/person who offers services/products
  12. 22. this influences the customer to buy because they have a need or want - ______ physical cues
  13. 23. this type of shopper likes to shop for fun/for the adventure
  14. 24. a benefit of doing business with a company is a brand ______
Down
  1. 2. retail system where customers interact with all available channels in the retail ecosystem
  2. 3. this type of shopper likes to compare brands and deals across stores
  3. 4. this type of shopper buys what they see other people buying
  4. 6. this type of shopper likes to be the trend setter
  5. 7. the percent of jobs that retail provides in each state
  6. 8. intangible, can't be physically owned by customer like lawn services or physical training
  7. 11. produces finished products
  8. 12. a store run by an individual (mom and pop shop)
  9. 17. business owned by shareholders through trading stock - a board of directors
  10. 20. this type of shopper buys quickly without thinking
  11. 21. this person uses social media to draw people to buy products/services
  12. 25. the attitudes or expectations a customer has about an experience