Chapter 1 Vocab

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Across
  1. 3. The practice of operating openly and communicating fully, providing stakeholders with a clear understanding of how your enterprise operates
  2. 4. Individuals and companies often promise to keep information they learn secret. They often formalize this promise by signing a Non-Disclosure Agreement (or NDA).
  3. 6. How a business communicates with large numbers of customers, motivating them to learn more about the business and its offerings.
  4. 9. Speech A clear, concise and compelling way to describe a business or new business concept in 30 seconds; a differentiating vision to encourage potential investors or employees to learn more
  5. 11. Plan A complete package that supports a "Go" decision by an entrepreneur to launch a new business.
  6. 12. Ethics Proper business behavior beyond complying with legal requirements.
  7. 15. Social Responsibility Actions entrepreneurs and companies take that go beyond their financial self-interest. These actions are voluntary but often reflect the personal beliefs of business leaders about what their companies can or should accomplish.
Down
  1. 1. When an entrepreneur's actions and decisions are guided by a set of beliefs about how he/she wants the business to succeed
  2. 2. patent gives the inventor the sole right to benefit commercially from his/her invention
  3. 5. copyright gives the author the sole right to benefit economically from what he/she wrote
  4. 7. Go The decision point at which an entrepreneur makes the final decision on whether or not to launch a new enterprise or abort the effort due to unfavorable market research or pro forma projections
  5. 8. trademark gives the registering individual or company the sole right to benefit from a brand or image he/she created
  6. 9. Question A question that prompts more than a "Yes" or "No" question.
  7. 10. Property Non-physical assets created by individuals or companies that hold the exclusive legal right to commercialize
  8. 13. of Interest A situation in which an individual might take an action to his/her advantage that would be to the disadvantage of a person or company that believes this individual is serving them.
  9. 14. Treating stake holders as the entrepreneur would hope others would treat him/her