Chapter 1 Vocabulary

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Across
  1. 2. promotion short term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service
  2. 6. Process of creating and maintaining the identity of a brand
  3. 7. process of gathering and analyzing information
  4. 8. the difference between a company's revenue and its costs;
  5. 12. distinctive name, logo, mark, or a combination of these elements that create company or product identity and that separate the company and/or product from their competitors
  6. 13. path the product or service purchased travels from the company to the consumer
  7. 14. statement or phrase that encourages audience response
  8. 15. one of the four P's of marketing; the cost of a product or service a company offers
  9. 18. diverse groups of consumers participating in guided disucssions conducted to better understand customer perception of a particular product or service
  10. 22. consumers' level of recognition of a company's product, service or brand
  11. 23. process of arranging trade shows, conventions, meetings etc. that meet determined goals, messages, or purposes
  12. 24. marketing strategy focused on getting customers to support your product or brand.
  13. 25. a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched
  14. 26. how businesses communicate with audiences
  15. 27. process of communicating with potential customers to promote a product or service
Down
  1. 1. Process of communicating a company's value to customers
  2. 3. efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public can have an effect of the brand's action
  3. 4. identified groups of consumers most likely to purchase your product or service
  4. 5. the collection, reporting and examination of actions taken on a website
  5. 9. range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction
  6. 10. one of the four p's of marketing; refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services
  7. 11. one of the four P's of marketing; refers to where the product is sold and delivered to customers
  8. 16. process of promoting a product in a retail environment, including the visual display in retail stores
  9. 17. department responsible for selling products or services to customers and meeting the company sales goals
  10. 19. one of the four P's of marketing; refers to the actual product or service a company offers
  11. 20. process of determining the most effective approach to advertise a product or service
  12. 21. what is communicated to and perceived by an audience ;can be verbal, written, and non verbal