Chapter 1 Vocabulary

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Across
  1. 3. this customer spends lots of time checking out products and prices through online sites, visiting different stores, comparing advertisements, etc
  2. 4. This customer is loyal to a specific store based on repeated and valued positive customer experience with the retailer or the products.
  3. 6. are people who purchase goods or services from a business.
  4. 9. are physical goods that are bought and sold, such as food, clothes, and household items.
  5. 10. This customer likes to be the first to purchase the newest technology, fashion, or car, as well as try the just opened restaurant and see the newest movie.
Down
  1. 1. is defined as a business or person that sells products and/or services to customers.
  2. 2. This customer finds out what is trendy before making a purchase.
  3. 5. This customer makes quick purchase decisions; often for inexpensive items without high importance to the buyer.
  4. 7. are intangible (they can’t be physically owned by the customer) transactions, such as lawn mowing, hair care services and personal training.
  5. 8. This customer views shopping as a fun occasion.