Chapter 1 Vocabulary

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Across
  1. 1. the process of communicating with potential customers in an effort to influence their buying behavior
  2. 3. something that a person desires but can live without
  3. 4. the locations and activities involved in getting a product or service to the end users
  4. 8. someone who buys a product for their own use
  5. 9. an action that one person performs for another, usually for a fee
  6. 11. establishing a positive image of oneself in person and online
  7. 12. concept, cause, issue, image, or philosophy
  8. 13. dynamic activities that identify, anticipate, and satisfy customer demand while making a profit
  9. 15. good, service, or idea
Down
  1. 2. person who determines the marketing needs of a company, researches and analyzes customer data
  2. 5. the strategy for using the elements of product, price, place, and promotion
  3. 6. the amount of money requested or exchanged for a product. It is an important component of profitability
  4. 7. something necessary for survival, such as food, clothing, and shelter
  5. 10. the difference between the income earned and expenses incurred by a business during a specific period of time
  6. 14. physical item that can be touched