Chapter 10

2. - activities that are consumed at the same time they are produced
4. - the exchange of information so there is a common understanding by all participants
6. -the locations and methods used to make a product or service available to the target market; determining the best ways for customers to locate obtaining used products and services of an organization
9. - the availability of a service to match the demand for that service at a specific time
10. - communicating information about products and services to potential customers
12. -and he paid form of communication through mass media directed at identified consumers to provide information and influence their actions.
14. - finding solutions to problems through carefully designed studies involving customers
19. - the reasons consumers decide what products and services to purchase
20. -direct individualized communication with prospective customers to assess their needs and assist them and satisfying those needs of appropriate products and services
21. - something that is consumed at the same time it is produced
23. - everything of business offers to satisfy customers needs

1. - an approach that considers the needs of customers went developing a marketing mix
3. -an organizational function in a set of processes for creating communicating and delivering value to customers and for managing customer relations in Waze that benefit the organization and its stakeholders
5. - person who buy products and services mostly for their own use
7. -making process - the specific sequence of steps consumers follow to make a purchase
8. - a specific group of customers that have similar wants and needs
11. -the businesses that take part in a channel of distribution
13. -the route, a product follows in the businesses involved in moving a product from the producer to the final consumer
15. - something that has no physical form
16. - characterized by the differences and type and quality of a service provided
17. - a company’s plan that identifies how it will use marketing to achieve its goals
18. -persons, companies, and organizations that buy products for the operations of a business for incorporation into other products and services or for resale to their customers
22. - the blending of four marketing elements, products, distribution, price, and promotion