Chapter 10, Intro to Business

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Across
  1. 1. a marketing research study that gathers information from people using a carefully planned set of questions.
  2. 3. setting and communicating the value of products and services.
  3. 4. the amount added to the cost of a product to set the selling price.
  4. 6. research analyzing existing information gathered for another purpose but used to solve a current problem.
  5. 9. a person or organization that is being communicated to by another person or organization.
  6. 11. something that has no physical form.
  7. 14. something that is consumed at the same time it is produced.
  8. 16. the amount of money available to the business after all costs and expenses have been paid.
  9. 17. a set of promotional activities designed to obtain sales in the retail setting.
  10. 20. expenses all of the expenses of operating the business that are associated with the product.
  11. 21. a marketing research study that collects information by recording the actions of consumers rather than asking them questions.
  12. 22. promotion activities and materials designed to reinforce a company's brand and image. It is also a direct incentive to take an action likely to immediately increase sales of a product or service.
  13. 24. money customer must pay for a product or service.
  14. 25. ownership of goods.
  15. 28. the availability of a service to match the demand for that service at a specific time.
  16. 29. research studies carried out to gather new information specifically directed at a current problem.
  17. 30. price the price paid by the customer for the product.
  18. 31. choices of product features.
  19. 33. the final business organization in an indirect channel of distribution for consumer products.
  20. 34. relations an ongoing program of non-paid and paid communications intended to favorably influence public opinion about an organization, marketing effort, idea, or issue.
  21. 35. market a specific group of customers that have similar wants and needs.
Down
  1. 2. activities provided for the satisfaction of others that are consumed at the same time they are produced.
  2. 4. management obtaining, managing, and using market information to improve business decision- making and the performance of marketing activities.
  3. 5. any form of communication used to inform, persuade, or remind
  4. 7. intermediaries between manufacturers and retailers.
  5. 8. selling direct, individualized communication with prospective customers to assess their needs and assist them in satisfying those needs with appropriate products and services.
  6. 10. merchandising visual signals used to communicate information in a retail setting.
  7. 12. protection and security for the product before it is used.
  8. 13. a reduction from the original selling price.
  9. 15. promotion communication directly with each customer using information tailored to that person.
  10. 18. non-paid promotional communication presented by the media rather than by the business or organization that is being promoted.
  11. 19. strategy a company's plan that identifies how it will use marketing to achieve its goals.
  12. 22. a person or organization that has information to communicate to another person or organization.
  13. 23. channel of distribution a channel in which products move from the producer to the consumer through one or more other businesses.
  14. 26. buying motives reasons consumers decide what products and services to purchase based on facts and logic.
  15. 27. promotion communication to many people at the same time with a common message.
  16. 32. features additions and improvements to the basic product.