Chapter 10: Marketing

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Across
  1. 3. finding solutions to problems through carefully designed studies involving customers
  2. 5. signals used to communicate information in a retail setting
  3. 7. the way the information being communicated from a sender is being transmitted to the receiver
  4. 9. company plan that identifies how it will use marketing to achieve its goals
  5. 10. communications designed to favorable influence public opinion about an organization
  6. 11. setting and communicating the value of products and services
Down
  1. 1. any form of communication used to remind, persuade, or inform
  2. 2. businesses that take part in channel distribution
  3. 4. nonpaid promotional communication presented by the media rather than by the business or organization
  4. 6. final business organizations in an indirect channel of distribution
  5. 8. mix the blending of the four marketing elements - products, distribution, price, promotion