CHAPTER 10 SECTION 3 & 4

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Across
  1. 5. Direct, individualized communication with prospective customers to assess their needs and assist them in satisfying those needs with appropriate products and services.
  2. 6. Money a customer must pay for a product or service.
  3. 7. location and methods used to make a product or service available to target market.
  4. 9. exchange of information so there is common understanding by all participants.
  5. 10. Set of promotional activities designed to generate sales in the retail setting.
Down
  1. 1. route a product follows and businesses involved in moving a product from producer to final consumer.
  2. 2. Businesses that take part in a channel of distribution.
  3. 3. any form of communication used to inform, persuade, or remain.
  4. 4. Any paid form of communication through mass media directed at identified consumers to provide information and influence their action.
  5. 8. Final business organization in an indirect channel of distribution for consumer products.