Chapter 10

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Across
  1. 3. research - studies involving consumers
  2. 4. - means consumed at the same they are produced (hint: not services!)
  3. 10. - that there will be differences in the type and quality of service provided
  4. 11. selling - door to door sales man is an example
  5. 14. consumers - people/companies/organizations who buy the product for their business
  6. 15. - any form of communication used to inform or persuade
  7. 16. consumers - people who buy products/services mostly for their own use
  8. 17. market - a specific group of consumers who have similar wants/needs.
Down
  1. 1. - money customer must pay
  2. 2. - locations and methods used to make the product or service available
  3. 5. communication - the exchange of information so there is common understanding
  4. 6. - no physical form
  5. 7. - availability if a service must match the demand for that service
  6. 8. members - businesses that take part in a channel of distribution
  7. 9. - activities consumed at the same time they are produced
  8. 12. motives - the reason a consumer gets a product
  9. 13. - everything a business offers