Chapter 11

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Across
  1. 3. an actionable plan to influence people about your business, generate more leads, and boost customer engagement.
  2. 4. durable items used by businesses to produce goods and services
  3. 7. Setting a price based upon the demand for and cost of a good or service.
  4. 8. The differentiation of markets based on the amount of the product purchased.
  5. 11. The pattern of sales and profits over time for a product or product category.
  6. 17. Creating a unique marketing mix for every customer.
  7. 19. Formal and informal groups that influence buyer behavior.
  8. 21. A group of eight to 12 participants led by a moderator in an in-depth discussion on one particular topic or concept.
  9. 24. extension A new flavor, size, or model using an existing brand name in an existing category.
  10. 25. emphasizes customer retention, satisfaction, and lifetime customer value.
  11. 26. a process in which different strategies, designs, and configurations
  12. 35. Taking the good or service and selecting a brand name, packaging, colors, a warranty, accessories, and a service program.
  13. 36. segmenting your audience based on the region they live or work in.
  14. 37. In marketing, a good, service or idea.
  15. 41. The strategy of pricing products below the normal markup or even below cost to attract customers to a store where they would not otherwise shop.
  16. 42. the process of grouping consumers into market segments on the basis of the desirable consequences sought from the product
  17. 44. technique which involves directly observing consumers or another target audience in their natural environment
  18. 45. Items that are bought after considerable plannin.
  19. 47. A firm’s ability to target and effectively serve a single segment of the market, often within a limited geographic area.
  20. 48. The strategy of introducing a product with a high initial price and lowering the price over time as the product moves through its life cycle.
  21. 49. inventory, payroll and rent.
  22. 51. The differentiation of markets through the use of categories such as age, education, gender, income, and household size.
  23. 52. a method of disseminating goods or services to end-users
  24. 53. Computerized file of customers’ and potential customers’ profiles and purchase patterns.
  25. 54. factors that allow a company to produce goods or services better or more cheaply than its rivals
  26. 55. a measurement that determines how happy customers are with a company's products, services, and capabilities
Down
  1. 1. The strategy of selling new products at low prices in the hope of achieving a large sales volume.
  2. 2. PRODUCT,PRICE,PROMOTION,PLACE AND PEOPLE
  3. 4. a product that is purchased by the consumers frequently and with minimal efforts
  4. 5. Computer algorithms that allow for prices to change based on demand.
  5. 6. Items for which consumers search long and hard and for which they refuse to accept substitutes.
  6. 9. The process in which two parties give something of value to each other to satisfy their respective needs.
  7. 10. The process of separating, identifying, and evaluating the layers of a market in order to identify a target market.
  8. 12. when a firm's products or services differ from its competitors' offerings and are seen as superior
  9. 13. a product of which consumers are unaware or are not that interested in actively pursuing for purchase.
  10. 14. A way of organizing and grouping how an individual reacts to situations.
  11. 15. The process of testing a new product among potential users.
  12. 16. The specific group of consumers toward which a firm could direct its marketing efforts.
  13. 18. the process of conducting research using surveys that researchers send to survey respondents.
  14. 20. The process in which a firm continually collects and evaluates information about its external environment.
  15. 22. the set of behavioral and procedural norms that can be observed within a company
  16. 23. A product priced below cost as part of a leader-pricing strategy.
  17. 27. The person who develops and implements a complete strategy and marketing program for a specific product or brand.
  18. 28. The process of planning, collecting, and analyzing data relevant to a marketing decision.
  19. 29. when a company sells a product at a high price point to give consumers the impression that it's of high value
  20. 30. the practice of setting prices slightly lower than a whole number.
  21. 31. a method of generating ideas and sharing knowledge to solve a particular commercial or technical problem
  22. 32. a marketing strategy where companies sell several products or services together as a single combined unit
  23. 33. The differentiation of markets by personality or lifestyle.
  24. 34. the intent and behaviour shown by companies and employees into making purchases for the organization.
  25. 38. the action or business of promoting and selling products or services, including market research and advertising.
  26. 39. factors that allow a company to produce goods or services better or more cheaply than its rivals
  27. 40. how much a product or service is worth to a customer
  28. 43. Identifying consumer needs and then producing the goods or services that will satisfy them while making a profit for the organization.
  29. 46. product, price, placement, and promotion.
  30. 50. larger, more complex data sets, especially from new data sources