Chapter 11 Crossword Puzzle

1. The use of advertising and other methods to inform customers that a new or improved product or service is available and to convince them to purchase it
3. Business transactions conducted over computer networks, in particular the World Wide Web
4. The role of the consumer as ruler of the market when determining the types of goods and services produced
10. Routes by which goods are moved from producers to consumers
12. Practice of setting prices close to those charged by other companies selling similar products
13. Involves All of the activities needed to move goods and services from the producer to the consumer

1. Series of stages that a product goes through from first introduction to complete withdrawal from the market
2. Type of promotion using a mailer that usually includes a letter describing the product or service
5. The ability of any good or service to satisfy consumer wants
6. Selling a new product at a low price to attract customers away from an established product
7. A company gathers, records, and analyzes data about the types of goods and services that people want
8. Businesses that purchase large quantities of goods from producers for resale to other businesses
9. In which researchers gather information about who might be possible users of the product
11. Offering a product for sale in a small area, perhaps several cities, for two months to two years to see how well it sells before offering it nationally