Chapter 11: Distributing and Marketing

2. amount of satisfaction one gets from a good or service
5. routes by which goods are moved from producers to consumers
7. the role of the consumer as ruler of the market when determining the types of goods and services produced
8. offering a product for sale in a small area for a limited period of time to see how well it sells before offering it nationally
9. info gathered by researchers about possible users of a product based on such characteristics as age, gender, income, education, and location
10. all activities needed to move goods & services from producers to consumer
11. businesses that purchase large quantities of goods from producers for resale to other businesses
13. series of stages that a product goes through from first introduction to complete withdrawal from the market
14. practice of setting prices close to those charged by other companies selling similar products
15. selling a new product at a low price to attract customers away from an established product

1. use of advertising to inform consumers that a new or improved product or service is available and to persuade them to purchase it
3. business transactions conducted over computer networks, in particular the World Wide Web
4. gatering, recording, and analyzing data about the types of goods and services that people want
6. type of promotion using a mailer that usually includes a letter describing the product or service and an order blank or application form
12. businesses that sell consumer goods directly to the public