Chapter 11: Distributing and Marketing

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Across
  1. 2. use of advertising to inform consumers that a new or improved product or service is available and to persuade them to purchase it
  2. 4. series of stages that a product goes through from first introduction to complete withdrawal from the market
  3. 6. business transactions conducted over computer networks, in particular the World Wide Web
  4. 7. amount of satisfaction one gets from a good or service
  5. 8. gatering, recording, and analyzing data about the types of goods and services that people want
  6. 9. info gathered by researchers about possible users of a product based on such characteristics as age, gender, income, education, and location
  7. 11. practice of setting prices close to those charged by other companies selling similar products
  8. 12. businesses that sell consumer goods directly to the public
Down
  1. 1. businesses that purchase large quantities of goods from producers for resale to other businesses
  2. 3. selling a new product at a low price to attract customers away from an established product
  3. 5. offering a product for sale in a small area for a limited period of time to see how well it sells before offering it nationally
  4. 10. all activities needed to move goods & services from producers to consumer