Chapter 12 Digital Marketing and SEO

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Across
  1. 9. links from external sites that occur because someone who found web content on the linked-to page useful
  2. 10. the amount of money an advertiser pays when someone clicks on its ad
  3. 12. links that a marketer creates and embeds in places like forum posts, blog posts, etc
  4. 13. a google metric that considers keyword quality, ads, and landing page experiencec
  5. 14. when someone visits a single page and then exits the site from that page without visiting other pages on the site
  6. 15. tracking data that gets stored on an individual's computer when he or she visits certain websiites
Down
  1. 1. links you obtain through intentional link-building activities
  2. 2. occurs when your web visitors take the desired action on the landing page the ad takes them to, such as making a purchase, subscribing, registering for an event, etc.
  3. 3. the rate of incidents of someone visiting a single page and then exiting the site from that page without visiting other pages on the site
  4. 4. occurs each time an ad is displayed
  5. 5. how long a visitor spends on a site
  6. 6. whenever a PPC ad is clicked upon, a "click" occurs
  7. 7. the page on a website that visitors are directed to when they click on a PPC ad
  8. 8. the process of search engines creating an index of all content stored online
  9. 11. usually a button on the landing page that very clearly indicates what you hope the visitor will do as a result of visiting the page
  10. 15. the process of search engines using "crawlers - programs that visit every page of each site online to determine what content they hold