Chapter 12 Vocabulary

123456789101112131415161718192021222324252627282930
Across
  1. 3. clearly stated goal to be achieved through marketing activities
  2. 5. Market segmentation based on certain consumer behavior characteristics, such as brand loyalty, price sensitivity, benefits sought by a product, occasions that stimulate purchases, and ways in which a product is used.
  3. 9. Environmental influences beyond a firm’s control that constrain its ability to manipulate its marketing mix.
  4. 11. Something that provides value to the customer
  5. 13. All the methods used to inform customers about a product’s benefits and persuade them to buy it.
  6. 14. raw data collected by a researcher, through observation, surveys, focus groups, interviews, customer feedback, samples, and controlled experiments
  7. 16. Equals the ratio of a product’s benefits to its costs.
  8. 17. when a business makes a product available at a time when it is most needed
  9. 18. Segmenting markets according to geographic characteristics
  10. 22. To all the methods involved in getting a product into the hands of customers.
  11. 25. The ways individuals or organizations search for, evaluate, purchase, use, and dispose of goods and services
  12. 26. when someone performs a service for someone else
  13. 29. when the product is made available for purchase at a place that is convenient for buyers
  14. 30. The combination of controllable elements of a product’s marketing plan designed to serve the target market.
Down
  1. 1. Subgroup of potential customers who share similar characteristics and therefore have similar product needs and preferences
  2. 2. Data that have already been collected and processed.
  3. 3. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
  4. 4. The process of developing a unique marketing mix that best satisfies a target market
  5. 6. Changed the focus from finding the right customer for a product to producing the right product for a customer and doing it better than the competition.
  6. 7. The process of separating the broader market into smaller market segments.
  7. 8. Market segmentation according to age, race, religion, gender, ethnic background, and other demographics.
  8. 10. When a company produces a product from raw materials, the product takes on a form that pleases the customer
  9. 12. process of gathering and analyzing market information for making marketing decisions
  10. 15. written document that specifies the marketing activities that will take place to achieve organizational objectives
  11. 19. The process of establishing long-term relationships with individual customers to foster loyalty and repeat business
  12. 20. the process of surveying the marketing environment to assess external threats and opportunities
  13. 21. Market segmentation based on lifestyles, personality traits, motives, and values
  14. 23. a group of eight to ten potential customers who are asked for feedback on a good or service, an advertisement, an idea, or a packaging style
  15. 24. when a store transfers ownership to the customer
  16. 27. A specific group of potential customers on which a firm focuses its marketing efforts.
  17. 28. A more narrowly defined set of potential customers