Chapter 13 & 14 marketing terms

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Across
  1. 1. Matching Needs and wants
  2. 2. the product Educating the product's features and benefits
  3. 3. Communication Express yourself without the words
  4. 8. building Creating means of maintaining contact
  5. 12. Concerns, hesitations, doubts
  6. 13. Method Involves using a previous customer to other neutral person
  7. 14. question Cannot be answered yes or no
  8. 15. needs What the customer is looking for in order
  9. 16. approach The most effective method
  10. 19. approach The least effective method
Down
  1. 1. Method Permits the salesperson to acknowledge objection as valid
  2. 4. analysis sheet A documents that lists common objections
  3. 5. method Involves recommending a different product
  4. 6. Selling Suggesting additional merchandise
  5. 7. objections Why the customer is reluctant
  6. 9. To restate something
  7. 10. approach salesperson welcomes the customer
  8. 11. method Converts a customer's objections into a selling point
  9. 17. Reasons for not buying
  10. 18. the sale Customers' positive agreement