chapter 13-15 Marketing Mix Price, Place, Promotion, Technology and the marketing mix

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Across
  1. 3. when the product is price in line with
  2. 5. paid for communication with potential customers about a product to encourage them to buy it
  3. 7. advertising or promotion which is trying to persuade the consumer that they really need the product and should buy it
  4. 10. the cost of manufacturing the product plus a profit mark-up
  5. 11. when the price is set lower than the competitors prices in order to be able to enter a new market
  6. 14. an independent person or business that is appointed to deal with the sales and distribution of a product or range of product
  7. 15. where consumers are very sensitive to changes in price
  8. 16. a financial plan for the marketing of a product or product range for a specified period of time
Down
  1. 1. two or more stores which have the same name and the same characteristics
  2. 2. the means by which a product is passed from the place of production to the costumer
  3. 4. when businesses change product prices, usually when selling online, depending on the level of demand
  4. 6. when consumers are encourage to share information online about the products of a business
  5. 8. retail grocery stores with dairy produce, fresh meat, package food and non-food departments
  6. 9. where marketing activities aim to raise costumer awareness of a product or brand, generating sales and helping to create brand loyalty
  7. 12. the online buying and selling of goods and services using computer systems linked to the internet and apps on mobile phones
  8. 13. incentives such as special offers or special deals aimed at consumers to achieve short-term increases in sales