chapter 13 and 12

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Across
  1. 1. line: a group of closely related products within the product mix.
  2. 2. floor: a minimum price set by the government for certain goods and services.
  3. 5. retailers: sell products through both brick-and-mortar stores and online sites.
  4. 7. gouging: The practice of raising prices on certain goods to an excessively high level during an emergency
  5. 11. price: Actual price customers pay for a product after any discounts or coupons
  6. 12. pricing: Pricing products in a way to intentionally mislead a customer.
  7. 15. Retailer that sells products through websites.
  8. 16. leader: Pricing an item much lower than the current market price or the cost of acquiring the product.
  9. 18. and Switch: Practice of advertising one product with the intent of persuading customers to buy a more expensive item when they arrive in the store.
  10. 19. chain:
  11. 20. pricing: Pricing techniques that create an image of a product and to entice customers to buy
  12. 21. Fact about a product or service.
  13. 23. suggested retail price: the price recommended by the manufacturer.
Down
  1. 1. planning: the process of deciding which products will appeal to the target market
  2. 2. pricing: The practice of setting very low prices to remove competition
  3. 3. Something that cannot be touched.
  4. 4. Promise that a product has a certain quality or will perform in a specific way.
  5. 6. forwarder: Company that organizes shipments.
  6. 8. channel: Path of selling goods or services directly from manufacturer to end users.
  7. 9. channel: Path of selling goods or services that uses intermediaries to get the product from manufacturer to end users.
  8. 10. Price: Established price printed in a catalog, on a price tag, or in a price list.
  9. 13. depth: the number of product items within a product line.
  10. 14. of distribution: Path that goods take through the supply chain.
  11. 17. The process of separating a large quantity of goods into smaller quantities for resale
  12. 18. price: General price at which the company expects to sell a product.
  13. 20. pricing : The practice to sets prices high to convey quality and status.
  14. 22. Industry: Identify which is NOT one of the three main types of businesses involved in the supply chain.