Chapter 13 - Global Market Opportunity Assessment

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Across
  1. 1. Arrangement in which the owner of intellectual property grants a firm the right to use that property for a specified period of time in exchange for royalties or other compensation
  2. 6. A country which has some characteristics of a developed market but is not yet a fully developed market
  3. 9. An estimate of the share of annual industry sales that the firm expects to generate in a particular target market
  4. 10. Arrangement in which the firm allows another the right to use an entire business system in exchange for fees, royalties, or other forms of compensation
  5. 11. Institution to assists developing nations by loans guaranteed by member governments and promotes shared prosperity by fostering the income growth of the bottom 40% for every country
Down
  1. 2. An estimate of likely sales for all firms in a specific industry during a particular period
  2. 3. Proportion of country’s population concentrated in cities
  3. 4. Extent of country’s openness to imports
  4. 5. Buying power of the country’s residents
  5. 6. Degree to which the country has liberalized its economy
  6. 7. The general estimation of the public; familiarity of customers with the brand name
  7. 8. The monetary evaluation of a good; costs for producing, distributing and the firm (penetration vs. skiming)