Chapter 13 Key Terms By Cooper Morrow

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Across
  1. 3. process of creating, promoting, and presenting a product or service to meet the needs and wants to the customers.
  2. 6. is pathway to direct products to consumers.
  3. 7. consists of four basic marketing strategies.
Down
  1. 1. involves one or more intermediaries.
  2. 2. occurs when goods or services are sold from the producer directly to the customer.
  3. 4. build and maintaining relationships with their customers.
  4. 5. group of customers who share the common wants and needs.