Chapter 13.1 Key Created by: Kaylynn Zarate-Lara

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Across
  1. 4. The point at which total revenues, or sale equal total costs and expenses of making and distributing a product or service
  2. 5. A pathway to direct products to consumers
  3. 6. The progress or planning, pricing, promoting, selling, and distributing ideas, goods, and services
  4. 7. A group of customers who share common wants and needs
Down
  1. 1. A strategy to build customers relations
  2. 2. The four main elements of marketing, also called the four Ps: product, place, price, and promotion. It sometimes includes a fifth P, for people
  3. 3. Distribution of goods or service from the producer directly to the customer