Chapter 13.1 key terms by Daniela Perez

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Across
  1. 2. consists of four basic marketing strategies: product, place, price, and promotion, collectively known as the four Ps.
  2. 4. to build and maintain relationship with their customers.
  3. 7. is the point at which total revenues, or sales, equal total cost and expenses of developing and offering a product or service.
  4. 8. involves one or more intermediaries.
Down
  1. 1. is a pathway to direct products to consumers.
  2. 3. a group of customers who share common wants and needs.
  3. 5. the process of creating, promoting and presenting a product or service to meet the wants and needs of consumers.
  4. 6. occurs when goods or services are sold from the producer directly to the customer.