Chapter 13.1 key terms crated by:Brendan Hargis

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Across
  1. 2. A pathway to direct products to consumers
  2. 5. The point at which total revenues,or sales,equal total costs and expenses of making and distributing a product or service
  3. 6. Distribution of goods or services from the producer directly to the customer
  4. 8. The four main elements of marketing,also called the four p's:product,place,price,and promotion.It sometimes includes a fifth P,for people
Down
  1. 1. A group of customers who share common wants and needs
  2. 3. A strategy to build customer relations
  3. 4. Distribution involving one or more intermediaries
  4. 7. The process of planning,pricing,promoting,selling,and distributing ideas,goods,and services