Chapter 13.1 key terms Create by : Mauricio Aragon

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Across
  1. 4. involves one or more intermediaries
  2. 8. to build and maintain relationship with their customers
Down
  1. 1. is a pathway to direct products consumers
  2. 2. consists of four basic marketing strategies: product, place, and promotion, collectively know as the four Ps.
  3. 3. is the point at which total revenues, or sales, equal total cost and expenses of developing and offering a product or service
  4. 5. is the process of creating, promoting, and presenting a product or service to meet the wants and, needs of consumers, wherever they are.
  5. 6. is a group of customers who share common wants and needs.
  6. 7. occurs when goods or services are sold from the producers directly to the customer