Chapter 13.1 key terms created by AJ Boshears

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Across
  1. 2. consists of four basic marketing strategies
  2. 4. is a pathway to direct products to consumers
  3. 6. is a group of customers who share common wants and needs
  4. 8. is the point at which total revenues or sales equal total costs and expenses of developing and offering a product or service
Down
  1. 1. to build and maintain relationships with their customers
  2. 3. involves one or more intermediaries
  3. 5. occurs when goods or services are sold from the producer directly to the customer
  4. 7. is the process of creating promoting and presenting a product or service to meet the wants and the needs of consumers