Chapter 13.1 Key Terms Created by: Andrea Axsom

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Across
  1. 5. to build and maintain relationships with their customers
  2. 6. involves one or more intermediaries
  3. 8. a group of customers who share common wants and needs
Down
  1. 1. the point at which total revenues, or sales, equal to the total costs of expenses of developing and offering a product or service
  2. 2. consists of four basic marketing strategies: product, place, price, and promotion
  3. 3. a pathway to direct products of consumers
  4. 4. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
  5. 7. occurs when goods or services are sold form the producer directly to the customer