Chapter 13.1 key terms Created by Anthony Graham

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Across
  1. 4. marketing to build and mantain relationships with their customers
  2. 5. a group of customer that share common wants or needs
  3. 6. occurs when goods or services are sold directlty to the customer
  4. 7. is a pathway to direct products to consumers
Down
  1. 1. consists of the four basic marketing strategies product placement price and promotion
  2. 2. involves one or more intermediaries
  3. 3. is the point at which total revenues or sales equal toal cost and expenses of developing and offering a product or service
  4. 5. the process of creating promoting and presenting a product