Chapter 13.1 Key Terms Created by Avery Clark

12345678
Across
  1. 2. a group of customers who share common wants and needs
  2. 3. involves one or more intermediaries
  3. 5. a pathway to direct products to consumers
  4. 7. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  5. 8. product, place, price and promotion
Down
  1. 1. the process of creating,promoting, and presenting a product or service to meet the wants and needs of the consumers, wherever they are
  2. 4. companies use these to cuild and maintain relationships with their customers
  3. 6. occurs when goods or services are sold from the producer directly to the customer