chapter 13.1 key terms created by Brady Lake

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Across
  1. 3. is a group of customers who share common wants and needs.
  2. 5. is a pathway to direct products to consumers.
  3. 6. occurs when goods or services are sold from the producer directly to the customer.
  4. 8. is the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
Down
  1. 1. consists of four basic marketing strategies.
  2. 2. involves one or more intermediaries.
  3. 4. to build and maintain relationships with their customers.
  4. 7. is the process of creating promoting and presenting a product or service to meet the wants and needs of consumers wherever they are.