Chapter 13.1 Key Terms Created by: Brendan Smith

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Across
  1. 3. is a group of customers who share common wants and needs.
  2. 4. involves one or more intermediaries.
  3. 5. a pathway to direct products to consumers
  4. 7. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  5. 8. consists of four basic marketing strategies:product, place, price, and promotion, known as the four p's
Down
  1. 1. occurs when goods or services are sold from the producer directly to the customer
  2. 2. to build and maintain relationships with their customers
  3. 6. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.