Chapter 13.1 Key Terms Created By: BT

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Across
  1. 3. To build and maintain relationships with their customers.
  2. 4. One or more intermediaries.
  3. 5. When goods or services are sold from the producer directly to the customer.
  4. 6. Four basic strategies, Product, Place, Price, and Promotion.
  5. 8. The point at which total revenues, or sales equal total costs and expenses of developing and offering a product or service.
Down
  1. 1. The process of creating, promoting, and presenting a product or service.
  2. 2. A pathway to direct products to consumers.
  3. 7. a group of customers who share common products or service.