Chapter 13.1 Key Terms Created By: Camryn Sterling

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Across
  1. 5. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  2. 7. involves one or more intermediaries
  3. 8. a pathway to direct products to consumers
Down
  1. 1. consists of four basic strategies: product, place, price, and promotion
  2. 2. the process of creating, promoting, and presenting a product or service to meet the wants and needs of customers, whenever they are
  3. 3. to build and maintain relationships with their customers
  4. 4. occurs when goods or services are sold from the producer directly to the customer
  5. 6. a group of customers who share common wants and needs