Chapter 13.1 Key Terms Created By Cassady May

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Across
  1. 3. the process of creating, promoting, and presenting a product or service
  2. 4. occurs when goods or services are sold from the producer directly to the customer
  3. 5. the point at which total revenues, or sales, equal total cost and expenses
  4. 6. distribution that involves one or more intermediates
  5. 7. a way of building and maintaining relationships with cutomers
Down
  1. 1. a pathway to direct products to customers
  2. 2. consists of four basic marketing strategies (product, place, price, promotion)
  3. 8. a group of customers who share common wants or needs