Chapter 13.1 key terms created by: Cayden Luther

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Across
  1. 3. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
  2. 5. distribution occurs when goods or services are sold from the producer directly to the customer.
  3. 7. is the point at which total revenues, or sales, equal total cost and expenses of developing and offering a product or service.
  4. 8. is a pathway to direct products to consumers.
Down
  1. 1. is a group of customers who share common wants and needs.
  2. 2. involves one or more intermediaries.
  3. 4. to build and maintain relationships with their customers.
  4. 6. consists of four basic marketing strategies product, place, price, and promotion.