Chapter 13.1 Key Terms Created by: Chanse Davis

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Across
  1. 3. involves one or more intermediaries
  2. 5. to build and maintain relationships with their customers
  3. 6. occurs when goods or services are sold from the producer directly to the customer
  4. 8. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
Down
  1. 1. is a pathway to direct products to consumers
  2. 2. consists of four basic marketing strategies: the four Ps
  3. 4. is the point at which total revenues, or sales, equal total coasts and expenses of developing and offering a product or service
  4. 7. is a group of customers who share common wants and needs