Chapter 13.1 Key Terms Created by: Chloe Hudson

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Across
  1. 4. a pathway to direct products to consumers.
  2. 5. the four basic marketing strategies.
  3. 6. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
  4. 8. the point at which total revenues, or sales, equal total costs and and expenses of developing and offering a product or service.
Down
  1. 1. a process companies use to build and maintain relationships with their customers.
  2. 2. involves one or more intermediaries.
  3. 3. occurs when goods or services are sold from the producer directly to the customer.
  4. 7. a group of customers who share common wants and needs.