Chapter 13.1 Key Terms Created by Christy Stevens

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Across
  1. 2. consists of for basic marketing strategies: product, place, price, and promotion
  2. 5. to build and maintain relationships with their customers
  3. 8. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
Down
  1. 1. occurs when goods or services are sold from the producer directly to the customer
  2. 3. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
  3. 4. a pathway to direct products to consumers
  4. 6. involves one or more intermediaries
  5. 7. is a group of customers who share common wants and needs