Chapter 13.1 key terms created by: Collin Richards

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Across
  1. 3. the point where you make enough to have as much money in something as you have coming in
  2. 5. a facet of customer relationship management that focuses on customer loyalty and long-term customer engagement
  3. 7. a combination of factors that can be controlled by a company to influence consumers to purchase its products.
Down
  1. 1. a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities.
  2. 2. a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.
  3. 4. A chain of intermediaries through which a product moves in order to be made available for purchase by a consumer.
  4. 6. the action or business of promoting and selling products or services, including market research and advertising.