Chapter 13.1 Key Terms Created by Conner Hinton

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Across
  1. 3. a group of customers who share common wants and needs
  2. 6. occurs when goods or services are sold from the producer directly to the customer
  3. 8. to build and maintain relationships with their customers
Down
  1. 1. involves one or more intermediaries
  2. 2. a pathway to direct products to consumers
  3. 4. consists of four basic marketing strategies: product, place, and promotion
  4. 5. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
  5. 7. the point at which total revenues, or sales, equal total cost and expenses of developing and offering a product or service